The Credibility/Likeability Makeover:

You may know people who are very talented at the technical aspects of their work.  Yet, if singularly focused on the technical task aspects, they may be off the charts in terms of expertise, but lacking in the social skills that inspire trust and loyalty. You may also know people who are amusing to know but have difficulty inspiring others to have confidence in their competence.  They’re good at what they do, but others don’t see it somehow. 

Football Coach Lou Holtz said that whenever someone is entering into a new relationship with someone else, three questions go through a person’s mind:

  1. Can I trust you?
  2. Are you good at what you do?
  3. Will you care about me?

Your behaviors answer these questions for patients and other people in your life.  There are specific behaviors you can use to demonstrate your expertise and your likeability. Practitioners who master the credibility/likeabilty mix enjoy the confidence of their patients and colleagues.   They’re admired, trusted, and get invited to all the best parties.  Discussion will include:

  • Behaviors that inspire trust and confidence
  • How to coach effectively
  • Case scenarios